About the Scholarship

The scholarship is awarded by the Visto LLC with the 4A's Foundation to support diversity in the new media and data science disciplines within advertising and media. The 4A's Foundation invests in education and providing financial support for future multicultural advertising and media executives. Over $2.5 million in scholarships have been awarded to diverse students. The Foundation engages colleges, universities and recognized portfolio schools, which help identify high potential students who're willing and able to make a difference in our community. This grant was created in memory of former Senior Executive of Visto, Bill Caspare. 


How to apply for the scholarship? 

  • The applicant should complete the application which is available on the 4A's Foundation site.
  • Along with the application, the applicant should submit an essay (500words) responding to the questions, given on the official website.
  • Official academic transcripts, a resume, three references, and three examples of work (portfolio work, creative work, written work) should also be submitted.
  • The application along with the other requirements should be emailed to CBCscholarship@vistohub.com

How much the scholarship award amounts to?

The award will amount to $10,000 for a year.

Deadline Information

While the date isn't set yet, the deadline month will be in July



Eligibility Criteria

  • A student must be U.S. Citizen or Permanent Resident.

  • A recipient must be African American, Asian American, Hispanic American, Native American or multiracial.

  • Applicant must be a full-time student.

  • A student must be a rising undergraduate junior or senior or enrolling/ enrolled in graduate school at the time of application.

  • A student should have a GPA of 3.25 or above.

  • Recipients should have an interest in pursuing a career in New Media/Digital Advertising and/or Data Science

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