What is Retention Rate?

Retention rate is the percentage of a school’s first-time, first-year undergraduate students who continue at that school the next year. For example, a student who enrolled as a Freshman would continue in the Sophomore year.

Posted by Akshay Nair P R on 1st May 2018

What is Retention Rate?

  • It is referred to as the number of freshmen who continued at the same college for their sophomore year also.

  • If it happens that a freshman opts out or transfer to another college it gives a negative impact on the first college retention rate.

  • Most of the students and their parents take a keen look at the retention rate and the graduation rate before considering any college.

  • Both of this shows how good the student life is in the college and how much the college supports their academic and personal lives, and how well the tuition money has been spent.


Factors affecting Retention Rate

  • Students who're parents are not graduated and they below to low-income level 89 % of these students tend to leave during their first year.

  • Students enrolled at prestigious universities tend to stay more in comparison to lesser If we go by stats 50% is the retention rate of this lower end universities and 99% is the retention rate of the prestigious universities.

  • One more factor that adds to retention rate is the budget. Many students enrol without thinking about the budget part as a reason they have to leave due to this.

Source:- 2011 Noel-Levitz, Inc.


Type of retention rate

  1. Normal Retention Rate:- The Normal Retention rate for year  (x) is the number of students who commenced a bachelor course in year(x) and failed to complete in year (x), and continuing in year (x+1) (retained students), as a proportion of all students who commenced a bachelor course in year(x) and failed to complete in year(x).

  2. New Normal Retention Rate:- The New normal Retention rate for year (x) is that the variety of scholars who commenced a bachelor course in year (x) and didn't complete in year (x) or year (x+1), and continued in year (x+1) (retained students), as a proportion of all students who commenced a bachelor course in year(x) and didn't complete in year(x) ) or year (x+1).

  3. Adjusted Retention Rate:- The Adjusted Retention rate for year (x) is that the range of scholars who commenced a bachelor course in year (x) and didn't complete in year (x), and continued in year (x+1) (retained students), as a proportion of all students who commenced a bachelor course in year (x) and didn't complete in year (x).

  4. New Adjusted Retention Rate:- The New Adjusted Retention rate for year (x) is that the variety of students who commenced a bachelor course in year (x) and didn't complete in year (x) or year (x+1), and continued in year (x+1) (retained students), as a proportion of all students who commenced a bachelor course in year (x) and didn't complete in year (x) or year (x+1).


Conclusion

The factor that reduced the retention of any college may be many but the thing to consider is that most of the parents don’t prefer to send their children if the retention rate of the college is less than 75% and if the students who are coming back in sophomore year is less then it would also affect the graduation rate. Thus, reducing the overall rating of the college.