Marketing in Texas 2026

Best Colleges for Marketing in Texas 2026

Marketing programs in Texas blend creative strategy with data analytics, preparing graduates for careers in digital marketing, brand management, market research, and advertising. Industry connections provide valuable internship pipelines.

We analyzed 70 colleges and universities in Texas offering Marketing programs, evaluating them on national ranking, acceptance rate, tuition costs, student-to-faculty ratio, and graduation outcomes. Here are the top 10 programs for 2026.

Quick Comparison: Top Marketing Programs in Texas

Detailed School Profiles

1. Trinity University

Location: San Antonio, Texas • Setting: Urban

• Acceptance Rate: 25.9%
• In-State Tuition: $53,676 | Out-of-State: $53,676
• Enrollment: 2,505 students | Student-Faculty Ratio: 9:1
• Graduation Rate: 84% | Median Earnings (6yr): $45,700
• Average Financial Aid: $27,545

View full Trinity University profile →

2. The University of Texas at Austin

Location: Austin, Texas • Setting: Urban

• Acceptance Rate: 26.6%
• In-State Tuition: $11,688 | Out-of-State: $44,908
• Enrollment: 42,855 students | Student-Faculty Ratio: 18:1
• Graduation Rate: 89% | Median Earnings (6yr): $46,000
• Average Financial Aid: $11,217

View full The University of Texas at Austin profile →

3. LeTourneau University

Location: Longview, Texas • Setting: Urban

• Acceptance Rate: 38%
• In-State Tuition: $37,160 | Out-of-State: $37,160
• Enrollment: 1,468 students | Student-Faculty Ratio: 11:1
• Graduation Rate: 59% | Median Earnings (6yr): $42,500
• Average Financial Aid: $19,143

View full LeTourneau University profile →

4. Texas Christian University (TCU)

Location: Fort Worth, Texas • Setting: Urban

• Acceptance Rate: 44.5%
• In-State Tuition: $61,740 | Out-of-State: $61,740
• Enrollment: 11,026 students | Student-Faculty Ratio: 13:1
• Graduation Rate: 86% | Median Earnings (6yr): $46,900
• Average Financial Aid: $25,367

View full Texas Christian University (TCU) profile →

5. Baylor University

Location: Waco, Texas • Setting: Urban

• Acceptance Rate: 51.3%
• In-State Tuition: $58,100 | Out-of-State: $58,100
• Enrollment: 14,785 students | Student-Faculty Ratio: 15:1
• Graduation Rate: 80% | Median Earnings (6yr): $42,600
• Average Financial Aid: $25,467

View full Baylor University profile →

6. Our Lady of the Lake University (OLLU)

Location: San Antonio, Texas • Setting: Urban

• Acceptance Rate: 55%
• In-State Tuition: $32,106 | Out-of-State: $32,106
• Enrollment: 1,066 students | Student-Faculty Ratio: 11:1
• Graduation Rate: 46% | Median Earnings (6yr): $31,600
• Average Financial Aid: $21,294

View full Our Lady of the Lake University (OLLU) profile →

7. McMurry University

Location: Abilene, Texas • Setting: Urban

• Acceptance Rate: 57%
• In-State Tuition: $32,340 | Out-of-State: $32,340
• Enrollment: 1,176 students | Student-Faculty Ratio: 11:1
• Graduation Rate: 44% | Median Earnings (6yr): $33,600
• Average Financial Aid: $17,612

View full McMurry University profile →

8. Texas A&M University

Location: College Station, Texas • Setting: Urban

• Acceptance Rate: 57.4%
• In-State Tuition: $11,597 | Out-of-State: $33,705
• Enrollment: 59,615 students | Student-Faculty Ratio: 20:1
• Graduation Rate: 84% | Median Earnings (6yr): $48,600
• Average Financial Aid: $9,597

View full Texas A&M University profile →

9. East Texas Baptist University

Location: Marshall, Texas • Setting: Urban

• Acceptance Rate: 57.8%
• In-State Tuition: $30,680 | Out-of-State: $30,680
• Enrollment: 1,352 students | Student-Faculty Ratio: 15:1
• Graduation Rate: 47% | Median Earnings (6yr): $33,400
• Average Financial Aid: $15,732

View full East Texas Baptist University profile →

10. Southern Methodist University (SMU)

Location: Dallas, Texas • Setting: Suburb

• Acceptance Rate: 63.4%
• In-State Tuition: $67,040 | Out-of-State: $67,040
• Enrollment: 7,277 students | Student-Faculty Ratio: 11:1
• Graduation Rate: 84% | Median Earnings (6yr): $54,300
• Average Financial Aid: $33,548

View full Southern Methodist University (SMU) profile →

How to Choose the Right Marketing Program in Texas

Selecting the best Marketing program depends on your career goals, budget, and learning preferences. Here are key factors to evaluate:

• Accreditation: Verify the program holds relevant professional accreditation, which affects both educational quality and career eligibility.
• Career Outcomes: Look at job placement rates, median starting salaries, and employer partnerships. Programs with strong internship pipelines give graduates a significant advantage.
• Faculty Expertise: Schools with lower student-to-faculty ratios and active researchers typically offer more mentorship opportunities and cutting-edge coursework.
• Financial Fit: Compare net price after financial aid, not just sticker price. In-state public universities often deliver excellent value for Texas residents.
• Campus Resources: Consider research labs, industry connections, career services, and student organizations related to Marketing.

Explore More

Looking for more college comparisons? Check out our College Comparison Tool to evaluate schools side by side, or use our Admissions Calculator to estimate your chances at top Marketing programs.

Frequently Asked Questions

What are the best colleges for Marketing in Texas?
Based on national rankings, acceptance rates, and program quality, the top Marketing programs in Texas include Trinity University, The University of Texas at Austin, and LeTourneau University.

How much does a Marketing degree cost in Texas?
In-state tuition for Marketing programs in Texas averages around $39,612 per year. Out-of-state students typically pay significantly more. Financial aid can substantially reduce the net cost.

What can I do with a Marketing degree from a Texas school?
Graduates from Texas's Marketing programs pursue careers across multiple sectors. The state's economic landscape and industry connections provide graduates with strong networking opportunities and career pathways.