How to become a Sports Agent

This article provides in-depth information into What is a Sports Agent? What Sports Agents do? Degrees for Sports Agents, Steps to become Sports Agent and much more.

Sports agents negotiate contracts for athletes. They are generally the figurehead in negotiating for their athletes to generate supplemental incomes, such as public media appearances, marketing, advertising, and endorsements. When they are not working out contracts, sports agents are mingling to promote the athletes they represent. Although it is not a requirement that sports agents have a college degree, the competitive nature of the field may dictate the requirement of a graduate or law degree to become a sports agent.

The details to follow to become a sports agent are,

  • Earn a Bachelor's degree in Sports management or business
  • Gain experience through internships and entry-level positions
  • Get Registered/Certified
  • Consider graduate degrees
  • Aim at advancing your career

Career Title

Sports Agent

Degree Requirements

Master’s degree preferred, but no specific requirement

Job Growth


Experience required

5 years

Salary (2020)


How long to become a Sports Agent

6 years

Required Skills

Communication skills, marketability, professional attitude

What does a Sports Agent do ?

Sports agents are responsible for managing the careers of athletes. They also represent their clients and help them reach a financially rewarding agreement in their contract.

  • Scouting for new and talented athletes and players at sports matches and events.

  • Finding opportunities with organizations for athletes and players.

  • Managing client’s marketing and endorsement activities.

  • Representing clients if there’s a dispute with the organization that employs them.

  • Acting as a media spokesperson for the client.

  • Handling contract and salary packages.

  • Supporting clients during times of personal difficulty, loss of form, or when they're under pressure.

Steps for becoming a Sports Agent


Earn A Bachelor’s Degree

On average, most sports agents need to have at least a Bachelor’s degree. Aspiring sports agents can pursue degrees in sports management. Other most suited courses to take for becoming a sports agent include marketing and business management. A sports management degree program combines coursework relating to business with courses that provide basic instruction on exercise science. to pursue a clear career path, choose appropriate majors for sports agents

Step 1 Earn a Bachelor’s Degree


Complete An Internship

A student should try to gain a real-world internship through an internship. Students will benefit from an internship at a sports management agency or through gaining experience in sales, which helps with developing persuasive speaking skills.

Step 2 Complete an Internship


Become Registered Or Licensed

Some states require sports agents to have a license and be fully registered. Due to there being no formal or regulatory governing boards, requirements can vary from state to state. Typically, potential agents may only need to agree to a background check along with a registration application. Of course, they will also need to pay for any required registration and licensing fees associated with these courses.

Step 3 Become Registered or Licensed


Consider Opportunities For Career Advancement

Sports agents may also want to think about enrolling in law school. Law school will provide the technical knowledge to aid in reading the “legalese” of a contract as well as negotiating a said contract on behalf of the athlete they represent. Obtaining a law degree is not a mandate for this field, but it would provide an edge in negotiations. Agents may want to consider Master’s degrees that provide actual training in sports management, such as an M.B.A. degree. With this degree, students will gain detailed knowledge of the sports industry. Also, the time taken to become a sports agent is worth investing in for a better future.

Step 4 Consider Opportunities for Career Advancement

Sports Agent Salaries

Sports Agent

Sports Agent Degree Levels


An associate degree in sports management help students develops a deeper understanding of industry and business principles. Students also study practical and theoretical aspects of fitness and athletics through team building exercises. Coursework in a sports management associate's degree program includes fundamental computer skills, product promotion, advertising, public relations and business law.

Physical education leadership
  • Self-Evaluation and Personal Philosophy

  • Skills, Qualities, and Techniques of Leadership

  • Best Practices for PE Leadership

  • Exhibit leadership traits in large and small group settings

  • Engage in service opportunities

  • Implement initiatives and problem-solving tactics

Introduction to sports management
  • Professional Sport

  • Sport Marketing

  • Event Management

  • Applying management skills to events and organizations

  • Explaining key components of sports management

  • Demonstrating a strong knowledge foundation of the sport industry

Introduction to business
  • Business Environment

  • Effective Communication

  • Developing a Business Mindset

  • Develop a basic understanding of the free enterprise system

  • Understand how business ethics apply to customers and other stakeholders

  • Understand the basic forms of business ownership


A bachelor’s degree is a crucial step to prepare for a successful career in sports management. Aspiring sports managers have many different options in developing a sports management degree plan. Choices for a bachelor’s degree in this field include specialties in Sports Management, Marketing, Business Administration and Accounting as well as areas such as risk management or fitness and wellness.

  • Marketing Mix

  • SWOT Analysis

  • Target Market & Segmentation

  • Understanding the importance of strategic marketing

  • Analyze the external environment to identify opportunities or challenges

  • Identify and classify marketing segments and targets

Business Administration
  • Principles of Management

  • Business mathematics and statistics

  • Business Economics

  • Provide a basic understanding of management

  • Effective communication skills

  • Entrepreneurship skills

Business law
  • The legal system and the legal environment of business

  • Contract law

  • Investigate commercial paper and negotiable instruments

  • Describe the U.S. legal system and the legal environment of business

  • Describe the relationship between ethics and law in business

  • Define relevant legal terms in business


Coursework at the master’s level will prepare a student for management and administrative roles within the sports management and sports medicine fields. Generally, students can pursue an MBA or a Master of Science.

Management for Organizations
  • The Dynamics of People and Organizations

  • Models of Organizational Behavior

  • Organizational Culture

  • Introduction to management theory and practice

  • Planning, organizing, leading and controlling

  • Technology-driven and global organizations

Public Relations Practice & Promotional Writing
  • Research/Gathering Information

  • The ART of the PITCH

  • Social Media PR, e-Releases

  • An introduction to current procedures and duties of public relations

  • Write news releases

  • Brochures, speeches, reports, memos, and scripts

Sociology of Sport
  • Different levels of sport

  • Sports in relation to social stratification

  • Race, gender and social discrimination

  • Historical contexts which created and shaped the growth of the sport

  • Understand the political and economic forces shape sporting experiences

  • Improve one’s ability to articulate complex arguments


A Ph.D. in sports management generally originates in education or sports administration but Ph.D. candidates may also focus their research in areas like interscholastic athletics, sports marketing, sports leadership, sports medicine, risk management or the psychological and sociological aspects of sports.

Sports Marketing
  • Introduction and Marketing Through Sports

  • Marketing of Sports

  • Emerging Issues in Sports Marketing

  • The marketing tools for sports marketing

  • The perspectives of participants and spectators as sports consumers

  • The marketing mix options for sports products

Sport Medicine
  • Athletic Training as a Career

  • Prevention of injury

  • Injury Healing

  • An insight into the field of sports medicine

  • An overview in the areas of prevention, treatment, and rehabilitation of athletic injuries

  • To instruct students in basic first aid and emergency care

Risk Management
  • Insurance and Risk

  • Introduction to Risk Management

  • Types of Insurers & Marketing Systems

  • Engage students in active discovery of risk management principles

  • Challenges, tools, and process of implementing risk management program

  • Ways in which businesses and society assess, control, and transfer risk