Associate in Marketing Degree, Requirements, Tuition Cost, Jobs and Salary

What is an Associate’s Degree in Marketing?

The term ‘Marketing’ can be defined as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. An Associate degree in marketing is a 2-year undergraduate study after which a student will be to understand and apply the knowledge and techniques involved in Marketing. Associate programs prepare students for further studies in this field i.e. Bachelors and Masters. The concept of marketing is the process that organizations have adopted throughout the decades, every day there’s a new creative way to sell services and goods in the market. A marketing student will be able to persuade, promote, plan and develop strategies for a business or in general boosts the creative juices of a young individual who’s interested in pursuing this field of study.

Why Online Associate Degree in Marketing?

Online Associate degree programs train a student for entry-level marketing, business, and advertising careers. An Online program provides coursework in basic business principles, industry-standard marketing theory, management skills, sales, leadership, and logistics. Online courses require students to commit time several hours a week where they will be involved in group discussions, quizzes and attending class live with teachers. The amount of flexibility an online course provides is impeccable you can finish your coursework at your own pace i.e. part time or full time and it is also affordable compared to a normal college degree. After studying Marketing you will be able to :

• PESTLE Analysis i.e. Political, Economical, Social, Technological, Legal and Ecological analysis for an entity.

• Perform predictive analysis

• Apply the four P’s of Marketing

• Understand competitors and competitor analysis

• SWOT Analysis

• Techniques in Marketing

• Branding Strategies

• Organising and staffing skills

• Problem-Solving skills

• Marketing mix and Promotion

• Buyer and seller relationship management

Eligibility Requirements for Associate Degree in Marketing

• A high school diploma with a GPA of 2.0 or higher is mandatory.

• An official GED certificate.

• A completed college application form for the desired course.

• Letters of Recommendation from 2 subject teachers

• Scores of SAT with an essay and subject tests.

• A statement of purpose regarding why you would want to join the course of study

• Financial Assistance - It should be proven in order to seek assistance in financial terms if needed. It also means making payment of the fee on time.

Subjects

• Sales Management - Study of sales force, sales operations and implementation of sales techniques.

• Financial Accounting - Study of accounting concerned with the summary, analysis, and reporting of financial transactions pertaining to a business.

• International Business - Study of the internationalization process of multiple enterprises.

• Digital Marketing - Study of Marketing and Advertising techniques through digital mediums.

• Market Research Methods - Study of research methods in the field of marketing

• Business Communication - Fundamentals of formal communication between organizations

• Business Negotiation - Study of a process between two or more parties who are interested to come to a mutual decision on business topics.

• Promotion and Strategy Design - Study of all forms of communication involved and development of plans to implement for a business venture.

Curriculum