Marketing Degree, Requirements, Tuition Cost, Jobs and Salary

About Marketing

What is Marketing?

As simple as it can be defined is marketing is all about customers and clients. It is the process of interaction between customer and clients to sell and buy a product. Marketing is a set of processes and activities for creating, delivering, and communicating exchanging offers.

Marketing is solely based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because 'Selling concern itself with the trick and techniques of getting people to exchange their cash for your product.'

Marketing is the methodology to convince the customers on why they should purchase your product. It is a technique to educate them on the necessity to purchase your product. Moreover, marketing is what makes a customer cling on your product. Marketing is the collective process of research, promotion, sales, and, distribution of your products and services.

Satisfied customers are the outcomes of best production and marketing. Creation and implementation of a marketing plan to keep the marketing tactics focused are really important in this field.

The four Ps of marketing are as given below.

  • Product

  • Price

  • Promotion

  • Place

There are different types of marketing including email marketing, internet marketing and many more.

The entire business process consists of discovering, creating and satisfying customer needs. Anyone can create a product but that is not the hard part. The hard part is to understand key concepts of marketing before you start to market your product, or before you even start creating your product. 

Online Education in Marketing

This online promoting degree program will offer assistance to you to construct your information in brand communications, buyer behavior, advertise investigate and universal showcasing. By winning your bachelor's in showcasing, you'll be arranged for an assortment of careers in the energetic, inventive, results-oriented promoting field. 

By pursuing an education in marketing you get the following benefits:

  • A student can be able to manage the timings accordingly

  • It a flexible and easy going.

  • If you want to work and study together online education is the best.

  • Based on your marks and credits you get an internship offer.

  • And if any student satisfies required eligibility criteria then you can get scholarships.

Why study Marketing?

For any business, marketing is an unavoidable strategy. Marketing aims not just at the growth of business but also the maintenance of the impact created by the business. The various benefits of marketing include an increase in awareness, increase in sales, and, creation of a trust.

  • Transfer and sales are facilitated by marketing

  • The standard of living of the community is improved with the help of marketing

  • Employment is an outcome of marketing

  • Marketing helps in making decisions

  • Marketing acts as an idea generator

  • ‘No sale = No gain’. Marketing helps in developing an economy

  • Marketing is concerned with identifying consumer demand relative to a product and company can develop products accordingly

  • Marketing is a process by which a product or service is introduced and promoted to customers. 

  • It is internationally cohort.

  • Marketing is a diverse career choice.

What to learn in a Marketing program?

Most marketing programs be it Bachelors or Masters program have the below-mentioned subjects in the syllabus.

  • Managerial Communications - Modern day business involves a lot of communication at all levels of transactions. Honed skills for Technical communication, written communication, and oral communication keep marketers on top.

  • Macroeconomics - The study on the problems of employment, inflation, interest rates, and sales cycles are important in macroeconomics

  • Principles of Marketing - The basic marketing principles such as product development, distribution, promotion, and pricing are important in deriving the best concepts

  • Principles of Management - Division of work, authority, discipline, subordination, remuneration, Centralization, Scalar chain, equity, team-spirit and more are identified as principles of management and act as the foundation of marketing

  • Principles of Finance - Arbitrage, market efficiency, asset pricing model, portfolio theory and more are studied under the principles of finance

  • Principles of International Business - cultural, political and legal environments in international business, analysis of trade theories, description of foreign exchange markets and exchange rates, analysis of tactical alternatives, evaluation of international business functions and more are identified as principles of international business

  • Business to Business Marketing - Marketing of an organization’s product to another organization is known as Business to Business marketing

  • Marketing Research - Observation, focus groups, interview, survey or questionnaire are the different types of market research

  • Consumer Behavior - The factors influencing customer behavior at different locations

Specializations in Marketing

  • E-marketing: Refers to advertise and marketing efforts that use the web and email.

  • Retail Marketing: The sale of goods in comparatively small quantities for use rather than for resale to the public

  • Digital Marketing: The marketing of products or services using digital channels to reach consumers.

  • Sports Marketing: This is the subdivision of marketing which focuses both on the promotion of sports events and the team as well as the promotion of other products.

  • Production marketing: this refers to the production of various kinds of products and services for market ready.

Where can you work in Marketing?

  • Advertising - One can work in the field of advertising for various fields.

  • Market research - You can also work in the research of the marketing field.

  • Production - Marketing field provides many jobs in the production of products and manufacturing.

  • Direct marketing - One can work for digital marketing for new technologies.

  • Customer services - You can work as a customer server, providing advice and guidance for the products with a respective company.

  • Media planning - Media planning refers to the planning of the best media to achieve a combination of best results in marketing.

  • Product planning - Product planning refers to the designing and creating a plan for the products.

Career choices after a Marketing degree

With the growing impact of business over global economy there are a plethora of career opportunities that are open after the completion of a Masters degree. A few of the career choices are as given below.

  • Marketing Manager -  Is responsible for identifying the strategies to improve the business for a given product. A marketing manager is an all-around performer with additional skills in strategic thinking and fast implementation.

  • Brand Marketing Manager - Require enormous skills and consumer understanding to define the look and feel of your organization.

  • Marketing Copywriter - Creates content that markets in the industry. Each word of the copy matters in selling your product.

  • Search Engine Marketing specialist - Digital marketing is the buzzword in the industry and finding ways to place your website on top is highly efficient in bringing your firm on top.

  • Social media marketing specialist - Social media marketing is required to let your organization on top of the ladder by using marketing techniques in social media such as Facebook, Reddit, Instagram and many more.


Marketing is one of the sub-domain under business management and it has many job opportunities. It is said that business grads are the ones who control other professionals. This domain is one the best option for people who like engaging with different people.

And by the end of this article, you have enough information about what is marketing? what can you do? And what is the importance of it? If you really liked all the aspects of marketing and things related to it, go ahead to pursue this degree.

Average Tuition and Cost for Marketing Degrees

Degree type Total Tuition Tuition Per Credit
Bachelors $ 50067 $ 427
Associate $ 18295 $ 282
Masters $ 29136 $ 710
Doctorate $ 39338 $ 598

Degrees offered in Marketing Degrees


Check Eligibility See best colleges
Required Average Credits: 64


Check Eligibility See best colleges
Required Average Credits: 120


Check Eligibility See best colleges
Required Average Credits: 39

Accreditation for Marketing

Colleges Offering Marketing Programs and Degrees

Colorado State University - Global Campus

Colorado State University - Global Campus

7800 East Orchard Road, Suite 200 Greenwood Village, CO 80111

Southern New Hampshire University (SNHU)

Southern New Hampshire University (SNHU)

2500 North River Road, Manchester, New Hampshire 03106-1045

Regent University

Regent University

1000 Regent University Dr, Virginia Beach, Virginia 23464

Ashworth College

Ashworth College

6625 The Corners Parkway, Suite 500 Norcross, Georgia 30092

Northcentral Technical College (NTC)

Northcentral Technical College (NTC)

1000 Campus Dr, Wausau, Wisconsin - 54401-1899

Golden Gate University (GGU)

Golden Gate University (GGU)

536 Mission Street, San Francisco, California 94105-2968

University of the Pacific

University of the Pacific

3601 Pacific Ave, Stockton, California - 95211-0197

Northwood University

Northwood University

4000 Whiting Drive Midland, Michigan 48640-2398

Normandale Community College

Normandale Community College

9700 France Avenue South Bloomington , MN 55431